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Marcel Schnyder
Marcel Schnyder is Founding Partner of Alternative Partners.
Marcel has more than 20 years experience in finance/banking and asset management. He was 10 years Head of Portfolio Managenent and CIO & CEO of LGT Capital Management. Moreover, was Marcel in charge of Multi Asset Class, GIM, Equities, Fixed Income, Commodities, Absolute Return & ILS. Inter alia in charge of the princely portfolio of Liechtenstein.
Prior to founding Alternative Partners, Marcel was CEO / CIO of the Investment Management division of a Swiss Private Bank.
Ivo Holdener
Ivo Holdener is Founding Partner of Alternative Partners.
Ivo has 17 years experience in global investment banking with focus on M&A and equity capital markets transactions. Ivo has spent 10 years in London in leading functions at Perella Weinberg Partners and Merrill Lynch.
Prior to founding AP, Ivo was Head of Investment Banking Financial Institutions at Raiffeisen Bank International in Vienna and covered core markets in Austria, Central and Eastern Europe.
Nadine Kenzelmann
Nadine Kenzelmann brings more than 20 years of experience in banking and financial services, with a strong background in capital markets, operations, and digital assets. She is a Founding Partner at Alternative Partners AG and is responsible for investor relations, administrative processes, and cross-department coordination. Nadine ensures smooth execution and communication across all stakeholders.
Prior to founding Alternative Partners AG, she served as Chief Operating Officer at a US trading firm, overseeing critical operational and strategic initiatives in trading and digital asset services. Before that, she held the role of Head of Operations at a Swiss digital asset trading firm, where she focused on market making services for digital assets.
Earlier in her career, Nadine held senior positions in private banking, where she gained extensive experience across investment products, client advisory, and regulatory frameworks, building a strong foundation that she continues to apply in her entrepreneurial ventures.
In addition to her work at Alternative Partners AG, she is Managing Director at an ETP issuer in Switzerland, where she plays a pivotal role in scaling institutional-grade digital asset exchange-traded products (ETPs) across European markets.
Nadine holds an MBA in Finance from the University of Colorado Denver and a Bachelor of Science in Business Administration from the University of Colorado Boulder.
Kyle Mullen
3 years of experience in the music industry with focus on royalty analysis and financial planning at a medium-sized record label and artist management company in Canada
Prior to AP, 4 years as a financial analyst at Barometer Capital Mgmt. in Toronto, specializing in the analysis, acquisition and management of music catalogs
Kyle holds a bachelor’s degree from Queen’s University (Canada) and is a Chartered Financial Analyst (Level 1)
Sam Shears
Sam is a Music Analyst with more than 10 years experience in Accounting and Finance. Including over 5 years in the Music Industry and over 5 years working in Audit for Deloitte UK.
Prior to Joining Alternative Partners, Sam held music Royalty related roles at the Digital collection society AMRA Inc (Senior Manager of Accounting and FP&A) and Kobalt Funds (Accountant); during the billion-dollar sale of KMR Music Royalties II.
Iain Maxwell
Iain joined Alternative Partners in January 2026, having previously worked as an investment analyst at Lingotto Investment Management.
Iain has an extensive background as a professional freelance trombonist, performing with orchestras, touring with bands, and recording for film soundtracks and studio albums.
Iain holds a master’s degree from the Guildhall School of Music and Drama, having previously studied at the Royal Academy of Music. He also holds the Investment Management Certificate (IMC) from CFA UK.
Andy Gershon
Andy has been in the music industry for 30 years and has, among other things, managed various English alternative bands (e.g., Love and Rockets, Cocteau Twins and The Sundays), discovered The smashing Pumpkins and managed the band from 1993-1997, formed Outpost Recordings in 1995, a joint venture with Geffen Records where Outpost’s first four records under his management were certified as being gold or platinum, was hired in 1996 by Richard Branson to run 2nd Virgin Records and signed The White Stripes, The Black Crowes and Moby to the label, and was part of Sony/BMG where he marketed various rock acts including Chevelle, Incubus, Ozzy Osbourne, Los Lonely Boys and Cyndi Lauper. Andy is currently a partner in n3 Media and pursues ventures in various Broadway musicals in addition to managing various artists including Bryan Ferry and OK Go.
Darren Michaelson
Darren has been in the music industry for 25 years and, among other things, managed The Smashing Pumpkins, Echo & the Bunnymen and The Sundays from 1993 – 2000, was an Executive at Virgin Records from 2000 – 2002 where he worked with David Bowie, The Rolling Stones, Janet Jackson and George Michael, was appointed by Elton John to the executive management team at Twenty First Artists from 2007 – 2012 and was hired by Madonna and Michael Bublé to assist them on various live performance projects and to consult on new releases from 2005 – 2011. More recently, Darren has been a consultant at L25 Group, raising capital for music firms by syndicating equity investments and assisting with financing institutional debt.
