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Marcel Schnyder
Marcel Schnyder is Founding Partner of Alternative Partners.
Marcel has more than 20 years experience in finance/banking and asset management. He was 10 years Head of Portfolio Managenent and CIO & CEO of LGT Capital Management. Moreover, was Marcel in charge of Multi Asset Class, GIM, Equities, Fixed Income, Commodities, Absolute Return & ILS. Inter alia in charge of the princely portfolio of Liechtenstein.
Prior to founding AP, Marcel was CEO of Reichmuth & Co Investment Management in Lucerne
Ivo Holdener
Ivo Holdener is Founding Partner of Alternative Partners.
Ivo has 17 years experience in global investment banking with focus on M&A and equity capital markets transactions. Ivo has spent 10 years in London in leading functions at Perella Weinberg Partners and Merrill Lynch.
Prior to founding AP, Ivo was Head of Investment Banking Financial Institutions at Raiffeisen Bank International in Vienna and covered core markets in Austria, Central and Eastern Europe.
Kyle Mullen
3 years of experience in the music industry with focus on royalty analysis and financial planning at a medium-sized record label and artist management company in Canada
Prior to AP, 4 years as a financial analyst at Barometer Capital Mgmt. in Toronto, specializing in the analysis, acquisition and management of music catalogs
Kyle holds a bachelor’s degree from Queen’s University (Canada) and is a Chartered Financial Analyst (Level 1)
Andy Gershon
Andy has been in the music industry for 30 years and has, among other things, managed various English alternative bands (e.g., Love and Rockets, Cocteau Twins and The Sundays), discovered The smashing Pumpkins and managed the band from 1993-1997, formed Outpost Recordings in 1995, a joint venture with Geffen Records where Outpost’s first four records under his management were certified as being gold or platinum, was hired in 1996 by Richard Branson to run 2nd Virgin Records and signed The White Stripes, The Black Crowes and Moby to the label, and was part of Sony/BMG where he marketed various rock acts including Chevelle, Incubus, Ozzy Osbourne, Los Lonely Boys and Cyndi Lauper. Andy is currently a partner in n3 Media and pursues ventures in various Broadway musicals in addition to managing various artists including Bryan Ferry and OK Go.
Darren Michaelson
Darren has been in the music industry for 25 years and, among other things, managed The Smashing Pumpkins, Echo & the Bunnymen and The Sundays from 1993 - 2000, was an Executive at Virgin Records from 2000 - 2002 where he worked with David Bowie, The Rolling Stones, Janet Jackson and George Michael, was appointed by Elton John to the executive management team at Twenty First Artists from 2007 - 2012 and was hired by Madonna and Michael Bublé to assist them on various live performance projects and to consult on new releases from 2005 - 2011. More recently, Darren has been a consultant at L25 Group, raising capital for music firms by syndicating equity investments and assisting with financing institutional debt.
Ivo Moring
Ivo Moring, founder of ALANAproductions, began his pop music career in 2001 after a successful period as a professional drummer in the Hamburg State Opera. Since then, he has worked with national and international Greats of the music business, including DJ Ötzi for the hit “Ein Stern”. As a composer, he achieved top 10 hits with artists such as Christina Sturmer and Banaroo. The list of his collaborations includes notable artists such as Heather Nova, Darren Hayes, Jennifer Paige and many more. Since 2013, Ivo Moring has also been developing and marketing children’s music brands, such as “Fabi Fuchs”, “Major&Melody” or the “Yoginies”.
